According to sources, Olamide has signed a multimillion Naira endorsement deal with alcoholic drink Ciroc Ultra Premium vodka and thus will become the first Nigerian ambassador for the alcoholic beverage.
Inside sources say that the deal has been signed and sealed already. "The money had to be sent in three parts, that’s how huge it is", an insider said. Ciroc, produced and distributed by Diageo, is looking at promoting their brand in West Africa after launching in 2011.
By signing Olamide as ambassador, Ciroc is adopting the similar marketing model practised in the US; the likes of French Montana, Rick Ross, DJ Khaled, Ray Jay, Funkmaster Flex are all ambassadors for the drink.
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