Nigerian pop-star, D'banj is back in business with the Mike Adenuga led telecom giant with which he parted ways three years ago.The Pop star has inked his second endorsement deal with the Nigerian telecommunications company after weeks of deliberations.It was reliably confirmed that D'banj, real name Dapo Oyebanjo, has signed a multi-million Naira brand endorsement deal with Globacom Nigeria.D'banj now joins the likes of P-Square as well as recently unveiled ambassadors Naeto C, M.I, Lynxxx, Bez, Burna Boy, Flavour, Waje, Omawumi, and little-known Chee.Insiders say the deal is "unbelievable"; with those familiar with details saying it may be one of the costliest signings of 2013.Exact figures were not immediately available but it was learnt that, just like his former deal with the company, this new ambassadorship will also come with added values, including an automobile, and major performance commitments.D'banj and Globacom fell out in 2010 when the pop singer reportedly refused to extend his initial 2008 N70M two-year contract. Glo was allegedly offering something less, far less than what P-Square got (the Pop twins signed a whooping N240M with the company in 2010).The whole trouble had, however, started back in 2008 when D'banj was replaced by P-Square after he allegedly demanded a N2M fee for every performance at the then GLO Campus Tour.With GLO haven lost the biggest names to competition, it's understandable it's reuniting with D'banj, a true superstar with credible fan base, despite not having had a major fresh hit in years.Etisalat is already in bed with top rappers Ice Prince and Olamide while there are rumours a 2Face Idibia deal is pending.MTN Nigeria currently has all the star powers in its nest with the likes of Don Jazzy, Wizkid, Davido, Iyanya, Tiwa Savage and KCee.It is expected that GLO will announce the deal in a matter of days.
Friday, November 8, 2013
Back In Business: D'banj Signs Endorsement Deal With Globacom
Nigerian pop-star, D'banj is back in business with the Mike Adenuga led telecom giant with which he parted ways three years ago.The Pop star has inked his second endorsement deal with the Nigerian telecommunications company after weeks of deliberations.It was reliably confirmed that D'banj, real name Dapo Oyebanjo, has signed a multi-million Naira brand endorsement deal with Globacom Nigeria.D'banj now joins the likes of P-Square as well as recently unveiled ambassadors Naeto C, M.I, Lynxxx, Bez, Burna Boy, Flavour, Waje, Omawumi, and little-known Chee.Insiders say the deal is "unbelievable"; with those familiar with details saying it may be one of the costliest signings of 2013.Exact figures were not immediately available but it was learnt that, just like his former deal with the company, this new ambassadorship will also come with added values, including an automobile, and major performance commitments.D'banj and Globacom fell out in 2010 when the pop singer reportedly refused to extend his initial 2008 N70M two-year contract. Glo was allegedly offering something less, far less than what P-Square got (the Pop twins signed a whooping N240M with the company in 2010).The whole trouble had, however, started back in 2008 when D'banj was replaced by P-Square after he allegedly demanded a N2M fee for every performance at the then GLO Campus Tour.With GLO haven lost the biggest names to competition, it's understandable it's reuniting with D'banj, a true superstar with credible fan base, despite not having had a major fresh hit in years.Etisalat is already in bed with top rappers Ice Prince and Olamide while there are rumours a 2Face Idibia deal is pending.MTN Nigeria currently has all the star powers in its nest with the likes of Don Jazzy, Wizkid, Davido, Iyanya, Tiwa Savage and KCee.It is expected that GLO will announce the deal in a matter of days.
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