Insurance is still very much at its foundation stage in this part of the world, with a lot of people only aware of car and health insurance, hence, the pressing need to create more awareness.
In a bid to do this, the Office of Miss Insurance 2014/2015 has officially kicked off her "Teens For Insurance" pet project, with the announcement of its online essay competition, titled: The Significant role of Insurance to the development of an Economy.
The "Teens For Insurance", project was developed to sensitize the younger generation on the needs and benefits of Insurance, with the aim of preparing them for the imminent eventualities of life.
Speaking on the motive behind this laudable initiative, the reigning queen, Miss Funmilola Ogunshola, who holds a Bsc. Mass Communication from Igbinedion University and Msc. Fashion Management from Robert Gordon University, Aberdeen, Scotland, said the project was born out of a desire to initiate early knowledge and experience on the practice and benefits of insurance to youths in Nigeria.
"I have noticed that majority of the insurance players in the industry are only focusing on the older generation, but the truth is we need to start creating more polices that focus on the younger generation, so as to catch them young and carry them along in the insurance awareness campaign. That exactly is what this project is centered upon," she said.
Funmilola, emerged winner of the Miss Insurance pageant organised by the Chattered Insurance Institute of Nigeria (CIIN) in March, amidst 12 other contestants from renowned insurance and brokerage firms across the country, with a grand prize of a brand new 2013 KIA car.
She was also recently awarded the winner of the Marketing Professional Award at the 2014 African Service Quality and Heart Beat Awards (ASQUAHBA), which held last week Friday to mark the customer service week celebrations.
As part of the "Teens For Insurance" project, her office will also be organising school visits and inter-school quiz competitions targeted at creating awareness of the benefits of Insurance to our society.
Funmilola urges all teenagers and youths between the ages of 13- 22 years to be a part of the online essay competition with fantastic prizes to be won, as entries close 12 mid-night on the 31st of October 2014.
Project partners include NAICOM, Chattered Insurance Institute of Nigeria (CIIN), Nigerian Insurers Association (NIA), Staco Insurance, Leadway Assurance Plc, Mansard Insurance, AIICO, Sterling Assurance, Zenith Insurance, NEM, Mutual Benefits and Sovereign Trust.
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